Operational Intelligence for Agency Partnerships
Your agency evaluation is missing 80% of the picture
Campaign Lifecycle Intelligence assesses, models, and monitors the operational efficiency of your agency partnerships — turning annual reviews into continuous intelligence.
Assess
Baseline efficiency across the full campaign lifecycle
Model
Quantify the value of improvement over the contract
Monitor
Continuous operational intelligence, not annual snapshots
The Problem
Traditional evaluations measure sentiment, not efficiency
Your agency evaluation tells you how people feel about the relationship. Campaign Lifecycle Intelligence tells you how efficiently your marketing investment translates into output — and what it costs when it doesn't.
94%
of marketing orgs haven't advanced AI maturity
McKinsey 2025
12x → 4x
Creative effectiveness multiplier has collapsed
IPA / Peter Field
3.5 years
Average CMO tenure to prove impact
Spencer Stuart
The Difference
Not another evaluation. An intelligence product.
CLI doesn't replace relationship evaluation — it adds the operational and commercial intelligence layer that traditional evaluations miss.
| Traditional Evaluation | CLI | |
|---|---|---|
| Frequency | Annual snapshot | Continuous monitoring |
| Focus | Relationship health | Operational efficiency + relationship health |
| Benchmarks | Backward-looking fee benchmarks | Forward-looking AI-adjusted benchmarks |
| Reporting | Client-only report | Dual reports (client + agency development) |
| Methodology | Qualitative (interviews + surveys) | Quantitative + qualitative (data + interviews) |
| Analysis | Manual analysis | AI-powered pattern recognition |
| Scope | Generic methodology | Campaign lifecycle-specific assessment |
| Engagement | One-off engagement | Continuous product with compounding value |
See your agency efficiency gap in 5 minutes
The Efficiency Calculator models your agency partnerships against industry benchmarks — no data submission required.