How It Works
Three stages. Continuous intelligence.
CLI operates as a continuous intelligence product — not a one-off evaluation. Each stage builds on the last, creating compounding value over the lifetime of your agency partnerships.
Assess
4–6 weeks
Baseline Campaign Lifecycle Efficiency Assessment
A comprehensive assessment mapping every agency's operational reality against the eight stages of the campaign lifecycle. Combines structured interviews, process observation, data analysis, and AI-powered document analysis.
Learn more about Assess →What We Cover
- Operational Efficiency
- Rate & Cost Sufficiency
- AI Capability & Maturity
- Ways of Working & Process Quality
- Quality & Effectiveness
Deliverables
- Campaign Lifecycle Efficiency Scorecard
- Efficiency Gap Analysis
- Cost of Inaction Report
- AI Maturity Map
- Quick Win Identification (top 10 improvements within 90 days)
Model
2–3 weeks
Efficiency Modelling & Forecasting
Takes assessment findings and builds a commercial model that quantifies the value of efficiency improvement across the lifetime of the agency contract. Three scenarios modelled: Conservative, Moderate, and Ambitious.
Learn more about Model →What We Cover
- Contract Lifetime Value Analysis
- Rate & Resource Modelling
- Benchmarking Framework
- Goal Setting & KPI Framework
Deliverables
- Efficiency Forecast Model (interactive, with scenario toggles)
- Investment Case (board-ready ROI document)
- Benchmark Report (industry + best-in-class positioning)
- Goal-Setting Framework (agreed targets and KPIs)
- Agency Development Roadmap (per-agency, prioritised actions)
Monitor
Continuous
Ongoing Operational Intelligence
This is where CLI becomes an ongoing intelligence function. Monthly trackers, quarterly deep reports, agency development reports, and an annual refresh — the product gets more valuable the longer it runs.
Learn more about Monitor →What We Cover
- KPI Tracking & Anomaly Detection
- Efficiency Trend Analysis
- Predictive Intelligence & Alerts
- Compounding Intelligence (the model gets smarter over time)
Deliverables
- Monthly Operational Pulse (dashboard + executive summary)
- Quarterly Deep Report (full analysis + presentation)
- Agency Development Report (confidential, per agency)
- Industry Intelligence Sweep (quarterly briefing)
- Annual Refresh (full re-assessment + recalibration)
Start with a preliminary assessment
The Efficiency Calculator gives you an instant sense of where your agency partnerships sit against industry benchmarks.