The Team
Practitioners, not just advisors
CLI is delivered by a multidisciplinary team that has operated inside agencies, inside brands, and inside AI implementations. We bring practitioner credibility to every engagement.
Angus Crowther
Managing Director, TH Advisory Group
Agency Evaluation & Management
25+ years of experience across 1,000+ agency engagements for global brands. Expert in agency evaluation, pitch management, and agency model design. Brings deep practitioner credibility to every engagement — having operated both inside agencies and inside brands.
Tim Hussain
AI & Technology Strategy
AI Architecture & Product Development
Senior product strategist specialising in AI-powered systems. Designs and builds the technology that powers CLI — from the efficiency modelling engine to the AI-powered analysis capabilities. Brings hands-on experience in RAG systems, data pipelines, and enterprise AI deployment.
Clare Martin
People & Culture
Organisational Development
Expert in the human side of operational efficiency. Understands that improving agency operations is fundamentally about how people work together. Brings insights into communication patterns, collaboration models, and the cultural dynamics that drive or destroy efficiency.
Jason Mitchell
Data & Analytics
Benchmarking & Modelling
Builds the models, dashboards, and monitoring infrastructure that power CLI. Expert in marketing analytics, efficiency modelling, and data visualisation. Ensures every insight is grounded in data, not opinion.
Why the Team Matters
Agency evaluation is not a generic consulting exercise. It requires people who understand how agencies actually operate — the workflows, the incentives, the cultural dynamics, the technology landscape. Our team brings 25+ years of combined practitioner experience, and CLI is built on that expertise.