Stage 2
Model
Takes the assessment findings and builds a commercial model that quantifies the value of efficiency improvement across the lifetime of the agency contract.
Three-Scenario Approach
Every efficiency model produces three scenarios, giving you a clear range of outcomes based on the level of change your organisation is prepared to make.
Conservative
Process improvement only. What you gain by fixing ways of working without changing tools or team structure.
Moderate
Process improvement plus AI tool adoption. The efficiency gain when agencies adopt AI at benchmark levels.
Ambitious
Full operating model change. The efficiency frontier when process, AI, and structure are all optimised.
What the Model Covers
Contract Lifetime Value Analysis
- Current contract value mapped against actual operational efficiency
- Projected efficiency gains at 6, 12, 18, and 24-month horizons
- Three scenarios: Conservative (process only), Moderate (+ AI adoption), Ambitious (+ operating model change)
- Net present value of efficiency improvements over contract term
- Break-even analysis — when do efficiency investments pay back?
Rate & Resource Modelling
- Current blended rate vs. AI-adjusted benchmark rates
- FTE modelling — right team size given benchmark AI adoption
- Output-based cost modelling — what should each deliverable cost given current AI capabilities?
- Resource reallocation recommendations — where should freed capacity go?
Benchmarking Framework
- Performance benchmarked against our proprietary dataset across global brands
- Industry-specific benchmarks (FMCG, financial services, retail, technology)
- AI maturity benchmarked against Gartner/MIT frameworks adapted for marketing operations
- Best-in-class comparison — what do the most efficient partnerships look like?
Goal Setting & KPI Framework
- Recommended efficiency targets per lifecycle stage
- KPI framework linked to the monitoring phase
- Milestone definitions — what 'good' looks like at 6 and 12 months
- Accountability framework — who owns each efficiency improvement
Modelling Deliverables
Efficiency Forecast Model
Interactive model with scenario toggles showing projected efficiency gains over contract lifetime.
Investment Case
Board-ready document quantifying the ROI of efficiency improvement initiatives.
Benchmark Report
Positioning of each agency against industry and best-in-class benchmarks.
Goal-Setting Framework
Agreed targets and KPIs for the monitoring phase.
Agency Development Roadmap
Per-agency, specific recommendations with prioritised actions and expected impact.
Quantify your efficiency opportunity
The Efficiency Calculator gives you an instant estimate. The full Model delivers a board-ready investment case.